Zest’s range of plant-powered sauces had low visibility in an increasingly cluttered category.

 

Our playful challenger campaign dared other pasta sauce brands to be honest about their ingredients, drawing attention to the artificial additives they use in their so-called ‘natural’ products.

 

We relaunched the brand with a bang by encouraging shoppers to whip the labels
off their sauces and send us their ‘nudes’ in exchange for free Zest samples.