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Weetabix
Any-which-way-a-bix
Weetabix were looking to inspire shoppers to get creative with the nation’s favourite breakfast cereal.
We launched an influencer campaign to find the UK’s best recipes for a chance to win £10k, then created a
user-generated recipe book and pop-up Deliveroo kitchen to deliver personalised Weetabix bowls during lockdown.
Our Any-Which-Way-A-Bix campaign was a huge success, with cereal sales going
up 11% compared to last year and brand value sales growing 70% faster than private label.
“We’re delighted that the Any-Which-Way-A-Bix campaign has proven to be very relevant, bringing inspiration and enjoyment to people’s breakfast bowls at a time when they need it. The Weetabix-Deliveroo partnership feels like a brilliant opportunity to take that one step further, delivering delicious breakfast creations directly to consumers’ homes.”
Francesca Theokli
Marketing Director, Weetabix Food Company
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