At just 45 minutes away on a flight from London, the Channel Islands are the perfect UK getaway. But holidaymakers were overlooking Guernsey to visit Jersey, its better-known neighbour. How could we get them to think again?

 

Our integrated campaign focused on what sets Guernsey apart from its friendly rival – the fact that you get not just one island but five for your money, each with its own unique landscape, culture and personality. It won the Visit Guernsey account for our agency.