Shelter wanted to lift spirits (and sales) with their annual charity chocolate bars, after the previous year’s ‘Emergency Chocolate’ left things feeling a little flat.

 

Our ‘Chocolate is the Answer’ campaign gave each flavour its own joyful personality, turning every bar into a little moment of hope, humour and heart.

 

It helped Shelter spread cheer across social media and sweetened sales significantly, with a much stronger uplift than the year before.