Hurtigruten have been pioneering sustainable cruises for almost 130 years, but were losing

market share to new entrants. We were tasked with bringing their iconic Galápagos Islands

expedition to life and getting travellers to invest in the holiday of a lifetime.

 

Our campaign focused on the feeling you get when you come face-to-face with the islands’

astonishing and diverse wildlife. It featured this TV spot with Dame Joanna Lumley, helping

Hurtigruten enjoy a huge surge in bookings when the campaign went live.