Co-op Insurance wanted to promote their unique carbon offsetting product and amplify the brand’s ethical commitment to ‘The Co-op Way’.

 

Our Co-op Good Drivers social campaign celebrates all the good deeds that people do with their cars, encouraging nominations in exchange for Co-op offsetting 10% of the Good Driver’s annual carbon emissions.

 

With over 2,500 nominations we smashed our campaign target four times over, turning
the UK’s road network green, offsetting a million miles of carbon and winning a Gold IPM Award.